How big is the footprint of your morning cup?  In what ways can roasters and importers make the coffee industry more sustainable?

These are questions involving many aspects -- from agricultural and economic decisions made in growing regions, to choices in trans-shipment, roasting, packaging and sale of final product.  Robert McClure from Just Coffee Cooperative will discuss how the Madison-based roaster assesses its economic, social and environmental impact, how it measures its carbon footprint, and what steps it takes to mitigate its potential adverse impacts as a business.